Denny’s Ends Ringling Partnership

January 2008

PETA jumped into action when we learned that national restaurant-chain Denny’s had teamed up with notorious animal abuser Ringling Bros. and Barnum & Bailey Circus to promote the cruel show at its restaurants. After less than six months of pressure from PETA, including sending letters to 1,300 franchisees, a barrage of e-mails and calls to restaurants and Denny’s headquarters from PETA supporters, numerous demonstrations, a spoof Web site (“DeadlyDennys.com”), and a shareholder resolution, Denny’s ended its Ringling promotions, once again leaving Ringling with no national sponsors. This is a huge victory for elephants, tigers, and other animals who are being dragged around the country in cramped boxcars and forced to perform silly and often painful tricks under the threat of beatings and punishment.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind