bebe Stops Butchering Bunnies

January 2007

After more than a year of negotiations with PETA, popular women’s clothing chain bebe sent out a news release announcing that it planned to go fur-free. The company’s decision was good news for bebe, which was facing a peta2 boycott campaign, but it was even better news for rabbits, who often have their necks broken or their skulls smashed before workers string them up by their legs and cut their throats.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind