bebe Stops Butchering Bunnies

January 2007

After more than a year of negotiations with PETA, popular women’s clothing chain bebe sent out a news release announcing that it planned to go fur-free. The company’s decision was good news for bebe, which was facing a peta2 boycott campaign, but it was even better news for rabbits, who often have their necks broken or their skulls smashed before workers string them up by their legs and cut their throats.