Armstrong World Industries Pulls Grizzly Bear Ad

January 2009


After receiving complaints about an Armstrong World Industries commercial featuring a grizzly bear, PETA wrote to the company to urge it to pull the ad from rotation immediately. After learning about the abuse that exotic animals in the entertainment industry endure, Armstrong quickly removed the commercial from circulation.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind