July 2005
The retailer-led movement to reform the Australian wool industry is rapidly gaining momentum, with retail giant American Eagle Outfitters pledging not to purchase Australian merino wool until mulesing mutilations of lambs and live sheep exports end. With more than 850 stores in the U.S. and 2005 sales totaling nearly $1.9 billion, American Eagle is proving that truly stylish clothing doesn’t come from abused animals. American Eagle’s compassionate decision not to use Australian merino wool until mulesing and live exports end sends a powerful message to the Australian wool industry that cruelty to animals will not be tolerated.
