Ad Agency DraftFCB Pledges to Leave Great Apes Out of Ads

July 2009

After PETA provided DraftFCB, one of the top 10 U.S. ad agencies, with information on how great apes suffer as a result of being used for advertising, the agency signed PETA’s Great Ape Humane Pledge, agreeing never to use great apes in any future ad campaigns unless undisturbed in their natural habitat.