Timberland Announces That It Will No Longer Buy Cruelly Obtained Australian Wool

April 2005

After reviewing video footage showing the stunningly cruel treatment of sheep at the hands of the Australian wool industry, Stratham-based retailer Timberland has told PETA that it “will not knowingly sell products which contain Australian merino wool until the practice of mulesing and live exports stop.” Timberland is a $152 million company with 200 retail locations around the world. PETA is celebrating Timberland’s pledge to take a stand against cruelty to animals and boycott Australian merino wool. Millions of abused Australian sheep would be celebrating, too, if they knew there was a light at the end of the tunnel.