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What is Beauty Without Bunnies?

Welcome, shoppers! By purchasing only cruelty-free products, you can help save rabbits, mice, guinea pigs, rats, and other animals from excruciating tests and a lifetime of suffering. But how do you know which companies and products are cruelty-free? PETA’s Beauty Without Bunnies program is the ultimate resource for conscientious shoppers, making the quest for cruelty-free products as easy as (vegan) pie. With our searchable online database, you can search by company name or product type to learn which products are cruelty-free.

And when you’re out shopping, look for PETA’s cruelty-free bunny logo—products proudly displaying this logo are cruelty-free, meaning that they were produced without testing on animals.

New BWB Logos

Beauty Without Bunnies

Animal Testing

Hundreds of thousands of animals are poisoned, blinded, and killed every year in archaic product tests for cosmetics, personal-care products, household cleaning products, and even fruit juices. Although more than 1,700 companies have banned all animal tests, some corporations still force substances into animals’ stomachs and drip chemicals into rabbits’ eyes. These tests are not required by law, and they often produce inaccurate or misleading results—even if a product has blinded an animal, it can still be marketed to you.

Appalled that animal testing for cosmetics is happening right now and that hundreds of thousands of animals are suffering for products such as lipstick and shampoo? Take action today and urge decisionmakers to ban cosmetics testing on animals in the United States!

Rabbit Action Button

Alternatives to Animal Testing

Fortunately, scientists have developed sophisticated product tests that are faster, cheaper, and far more accurate than blinding and poisoning tests, which were developed in the 1920s. Human cell cultures and tissue studies (in vitro tests) and artificial human “skin” and “eyes” mimic the body’s natural properties, and a number of virtual organs serve as accurate models of human body parts.

What You Can Do

  • Please vow never to buy products from companies that use animals. It’s easy—just check out our lists of companies that do and that don’t test on animals. You can even show your commitment by signing our Pledge to Be Cruelty-Free!
  • Help stop cosmetics testing in the United States! Let decisionmakers know that you are against testing on animals and that you would support a ban on cosmetics testing.
  • Remember to support only compassionate charities when you write that end-of-the-year check! Some health charities ask for donations to help people with diseases and disabilities yet spend the money to bankroll horrific experiments on dogsrabbitsratsmiceprimates, hamsters, pigs, ferrets, frogs, fish, guinea pigs, sheep, birds, and other animals. Instead of ravaging animals’ bodies for cures for human diseases, compassionate charities focus their research where the best hope of treatment lies: with humans. They understand that we can improve treatments through up-to-date, non-animal methods, and they fund only non-animal research, leading to real progress in the prevention and treatment of disease.
  • Order PETA’s Cruelty-Free Shopping Guide and learn how to support cruelty-free companies, charities, and colleges. You will also receive a monthly e-newsletter, links to valuable online coupons, special offers from cruelty-free companies, free stickers, and our pocket guides for cruelty-free living. Please allow six to 10 weeks for delivery.
  • Check if a company is cruelty-free! Bunny Free lets you search for companies by name and tells you whether or not they test on animals.

How Companies Can Join PETA’s Beauty Without Bunnies Program

Let consumers know that your company does not test its products on animals by having your company’s name added to our cruelty-free list(s). Please contact [email protected] to request the application materials to join our program. Once your company is certified as cruelty-free, you will even be able to license PETA’s cruelty-free bunny logo!

Commenting is closed.
  • Dana says:

    Beauty without Bunnies is not only a fantastic idea and logo design but it is a great marketing tool to educate people about this issue.

    Well done PETA!

  • Amanda says:

    GreenPeople claims not to test on animals and that most of its products are vegan but it doesn’t appear on the list?

  • Jenny says:

    I’m wondering why Jurlique appears in the list of companies that test on animals if this is on their website:

  • Marina Nunes says:

    Hello, I am Brazilian and I dont Write english so well, sorry. Today I saw this video:
    In that, they denonced the Mars Candy company of cruelty. I dont belive in everything I see in the internet so I came here in PETA website to discover if the Mars company was in one of your list, but I could not find them. Perhaps they have another name that I dont know. I wonder what Peta know about the Mars Company.
    I love M&Ms, BUT IF they test on animals that I’ll never buy another one until they change the process.

  • Vanessa Barajas says:

    Hi, i would like to know if NESTEA still does testing on animals. Im from Mexico, and yesterday I looked into NESTEA MEXICOS facebook page and saw lots of images of animals, so i decided to post them asking them if they still do the testing on animals why do they use so many pretty images of animals, so they answered me today that they are glad of my concern about it, but they have never done testing on animals.
    I really want to know because i stopped buying NESTEA, for animal supporting and try to diffuse this concerning alert about this product.
    Can u please answer me? I will post it again in their FB if its not true!

  • Siri Dyal says:

    I bought some cover girl products, thinking Ellen Degeneres would never work for a company that tests on animals, being such a stringent vegan… how could she betray animals like this… I cannot ever buy cover girl again…

  • Karli says:

    Revlon didn’t use to test on animals but, like Avon, they have gone back to doing so on account of bowing down to their Chinese consumers. Also, I was informed, on another animal rights site, that JCPenney had gone fur-free. Not true. There is fur, “fake” of not, everywhere in that store! Shame on them!

  • Hana says:

    Do you know if Jafra is testing? I cannot find it on either of the lists. They claim they do not test, but do they use cruelty free ingredients? Many thanks.

  • hobbit2003 says:

    i am searching a long time for company which did not do animal testing. What is very sad that you will not find any company which do that not. Actually the best choice for me about every criteria (do not testing by themselve, are not a division from a huge company – means that other divisons do the testing for them – and do not do order any “quality testing” from other institution is actually Paul Mitchell and Urban decay. The sad thing is from them that they sell products in china where it is order by law to do animal testing. Sooo, although these companies are not really cruelty free!!

  • Catharina says:

    A lady from one of the Benefit counters at Boots approached me today and asked me whether I had tried Benefit before. When I replied by telling her that I don’t use Benefit products because they test on animals, she denied it. Are they really that oblivious? Or do they know, and simply deny it? Or, are the owners of Benefit neglecting to tell them what’s really going on, and what the company these people work for are actually doing? I was furious, and couldn’t believe that she was actually standing there in front of me denying the facts.

  • annie du preez says:

    I also would like to know if Nivea, Jestine, and Avon do tests on animals pleez

  • DizzyNicky says:

    Clinique is owned by Este Lauder who test on animals

  • DizzyyNicky says:

    Benefit sells to mainland China and Brazil I believe, which require testing by law. Check the FAQ page hope that helps

  • Marirose says:

    I’m not sure exactly when this happened, but St. Ives was bought by Unilever, and the “not tested on animals” is actually no longer on the bottles/packaging. It was truly disappointing to find out, and I think everyone should know.

  • sybil sable says:

    I am a good customer of Avon,but recently read that they test in China because of making money.I am dissapointed.Cover girl tests on animals.I wont buy P & C.

  • Sara says:

    Does anyone know where rue21 stands? I’m fairly certain their fragrances are cruelty-free, but not positive about their cosmetics. Any info is much appreciated…thanks! 🙂

  • Helen Ferrieux says:

    Hi friends, I live in the south of France (lucky me!) but I can’t find where to buy Beauty Without Cruelty etc products. Not 100% sure if Yves Rocher or Daniel Jouvence products are absolutely cruelty-free (they’re rather vague) and Revlon is the same. Please, please help by telling me about French products ASAP! Many thanks.

  • paula silva says:

    Does Clinique test on animals? Its not on any of the lists. Please! I need to know…..

  • Fien says:

    Does anyone know if Benefit is cruelty free? They say they don’t test on animals, but I can’t find them on PETA’s cruelty free list (nor on the companies that DO TEST list).

  • Flor says:

    I agree with Anna: [quote]”I used to buy the body shop all the time, till L’Oreal bought them out. And then I stopped. And when I mentioned it to a friend of mine she pointed out that by not buying the products that are NOT tested on animals, L’Oreal is getting proof (if a little skewered) that people do NOT buy products that are NOT tested on animals. Whereas if they see that products not tested on animals actually bring in more revenue, they are likely to start shifting away from animal testing sooner.”

  • pdollard says:

    Costco (Kirkland) now distributes a few Borghese face products which say they are not tested on animals, but it is not on the PETA list. This is a lovely line which has been around for years in the upscale stores and I am pleased to see that it is now available at Costco and says it is not tested on animals. Does anyone have any info that might verify that?

  • Claire says:

    Peta said that Avon and Almay test on animals but when I went on their website they said their is no animal testing. No testing ingredients on them they do not test anything.

  • Mich says:

    It says Aveda does not test, but it’s owned by Estee Lauder..don’t THEY test?

  • Jenny says:

    Does Lumene or Rimmel test on animals? I didn’t find those brands from any of Peta’s lists.

  • april tramonte says:

    Was wondering if anyone knows whether or not LA’s totally awesome degreaser tests on animals?I called and asked them and of course they say no but that means nothing..please help…thank you

  • Thorsten says:

    Even though THE BODY SHOP does not test on animals it is still owned by L’Oreal now. I mean, what is the point in buying products from THE BODY SHOP when the L’Oreal company (which has ALWAYS tested on animals) only gets richer and richer from it? There are many other companies out there. So please boycot THE BODY SHOP – I wish PETA would take them off their animals friendly list!

  • maria says:

    i was wondering if Almay DOES animal testing because they claim they haven’t for 20 years but its on the DO test list… im so confused please answer me i really like Almay’s products

  • Jenn says:

    Even though it is now owned by L’Oreal, The Body Shop does NOT test on animals. It is against animal testing on every level. It even requires the companies that supply the ingredients for their products to be cruelty-free as well.

  • Holly says:

    hello Tikara, your comment is lovely, I wish everyone was like you. You are definitely making a difference 🙂

  • Anna says:

    I used to buy the body shop all the time, till L’Oreal bought them out. And then I stopped. And when I mentioned it to a friend of mine she pointed out that by not buying the products that are NOT tested on animals, L’Oreal is getting proof (if a little skewered) that people do NOT buy products that are NOT tested on animals. Whereas if they see that products not tested on animals actually bring in more revenue, they are likely to start shifting away from animal testing sooner. I thought she had a point worth considering…

  • Maddy says:

    Does Nivea test on animals? Its not on any of the lists

  • Elza says:

    Does anyone know if Sabon NYC cruelty free? They said they don’t test on animals on their website but I don’t see it on PETA’s don’t list.

  • Nichole says:

    HELP!! I need to know of a cat litter that is animal free testing!

  • Niccole says:


  • Lori says:

    Just found the list online – sorry!

  • Lori says:

    It’s my understanding that L’Occitane (one of my favorites) is no longer cruelty free. Nor is Urban Decay.
    Can anyone tell me how to access this guide online? Why do I have to order a hard copy to be mailed to me? That seems wasteful … unless PETA is just trying to collect new addresses to market too. They’ve had my address forever though – I should just be able to look at a list electronically!

  • Gabbyg says:

    I need to know if Bulgari test their perfums on animals. I didn’t see the brand in any list here so I reaaly don’t know.
    Thank you so much!

  • Natáli says:

    Hello! I would like to know if ‘Panvel’ does tests on animals… This company isn’t included in any of the PETA’s lists of comp. that do and do not test. Thanks!

  • Hillary says:

    Do you know if Cover Girl products test on animals?

  • Nicola says:

    I bought a tube of Petal Fresh Botanicals aloe and apricot facial scrub as it has the PETA cruelty-free and vegan bunny symbol on it, but in the ingredients list PEG 75 lanolin is listed. This is an animal ingredient ( no matter how chemically altered from natural lanolin they say it is) so how on earth are they allowed to display your vegan logo?! The cruelty-free & vegan symbol is there to make it easier for us to identify suitable products without having to decipher ingredients lists, but how can we trust it when it seems any company can use it, whether they’re being truthful or not.

  • Tikara says:

    I am 13 years. And my name is TIkara. I. Am a vegetarian from birth and I love animals. I wish all the people can realise how cruel people are. Thank you for the hard work. Hopefully the people will wake up in South Africa. I want to make a difference.


    Hey, Kate. I know I am late in my response. But I just started an account on esalon. It’s like a virtual salon, where you fill out a questionnaire, and have dye sent to your home, as often as you need. I wrote one of the reps, and she assured me they have never, nor ever will, test on animals. Hope this helps!

  • marta says:


  • Leanne says:

    how can u be sure that a company is cruelty free just because it signs an agreement, how do you verify these companies are telling the truth????

  • James says:

    I am confused about L’Occitane: on its own website, its own packaging, and almost every other news or ethical production website I can find, it is stated that L’Occitane has commited not to test on animals and joined PETA in 2007 in this regard. But here on PETA’s website L’Occitane is in the list of Companies that Do Test on Animals. Please can someone clarify.

  • Mac Elaine says:

    It makes me sick that these companies are “Going Green” and yet, they still test their products on the greenest things on the planet. This makes me sick. I can’t even put into words how much this distubs me.

  • michaela says:

    hello..any tips for cruelty free products in slovakia?? and does anyone know the products of dm drogerie markt are tested on animals??