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Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way.

Thanksgiving Billboard Serves Up Controversy

Written by PETA | November 9, 2011

Keen to try some roasted puppy leg or a freshly carved puppy breast? A new billboard PETA is trying to place outside public schools across the country ahead of Thanksgiving should certainly give children and their parents not only the shivers but also some important food for thought:

Kids: If You Wouldn't Eat Your Dog, Why Eat a Turkey? PSA 
Turkey: © iStockphoto.com/James Steidl • Dog: © iStockphoto.com/Eric Isselée

Turkeys are gentle, inquisitive animals who enjoy music and like to have their feathers stroked, but turkeys raised for food are kept in crowded, dark sheds where the ammonia from their accumulated waste burns their skin. At slaughterhouses, turkeys are slammed upside down into shackles and dragged through electrified water. Many birds have their throats slit while they’re still conscious and able to feel pain.

Stuffing kids (or anyone) with turkey is also bad for their health: In addition to artery-clogging fat and cholesterol, they also could be gobbling up arsenic, which is used to combat disease on filthy factory farms. Other dangers of eating turkey include contracting listeria, salmonella, or campylobacter bacteria, which cause millions of cases of food-borne illness each year.

Kids can learn more about how to “love animals, not eat them” at the PETA Kids or peta2 websites. Adults who want to quit cruelty cold turkey this Thanksgiving can check out Gardein’s delicious vegan holiday recipes and enter to win a free vegan Gardein Savory Stuffed Turk’y on our Living page.

Written by Heather Faraid Drennan

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  • JaedaW says:

    Uhmm no offence Pa trapper, but God didnt put animals on the Earth for our food…. We are animals too (mammals) and you dont see other animals eating us for dinner. So.. your incorrect there. And vegetarian/vegan people can be just as healthy as people who arent, as long as they have a balanced meal.

  • Patty says:

    Pa Trapper said: OK, Pa, then can you explain the apes, the ones we supposedly evolved from? Their eyes are in the front of their faces, but they’re not predators. They’re big-time vegetarians. Seems to me the human species took a wrong turn somewhere along the line if they are indeed our “ancestors”.

  • Pa trapper says:

    Bad news for the vegetarian; don’t care if you believe we were put here on earth by God or aliens. Animals are here for food. It’s well known that long time vegetarians have big health problems due to low immune systems, weak bones and blood problems caused by lack of protein and fats. Our eyes are in the front of our face for a reason, we’re predators!

  • Sam says:

    Love the billboard! Go PETA!!!!

  • Lol says:

    Seriously, are you serious? Skew their world view? How so? The fact of the matter is that they’re eating a dead animal. An animal that’s similar to their own beloved pets. That’s not a “skewed world view.” That’s the truth. That’s where meat comes from. There’s no reason to hide the truth from children – the only thing you’re afraid of is that the children will actually choose to be compassionate and go vegetarian. When I was a kid, I didn’t want to eat meat but I was forced to eat meat against my will because they wouldn’t prepare vegetarian meals for me. I wanted to be a vegetarian ever since I was old enough to understand where meat came from. (Around 7 or 8.) But I’m sure you don’t see anything wrong with forcing a kid to eat meat against their will, right? When I was 12 I decided to take a stand and I stopped eating any meals with meat. My parents wrongly assumed that I would back down and start eating again when I got hungry when I got hungry enough. I didn’t. They finally got the message. I’m 24 now and have been a vegetarian ever since.

  • Seriously? says:

    It seems that someone at PETA just has a hard on for Photoshop lately! But in all seriousness, this is a terrible ad. There’s quite frankly nothing I find more offensive than trying to scare a child into thinking the same way as an adult by attempting to skew their world views. That’s exactly what cigarette companies did back in the day, and they were hated for it. But this ad is praised and adored? People really need to take a step back, and think about what they’re doing before they just put things out there.

  • billy williams says:

    Nice job PETA!-This billboard would have convinced me to become a vegetarian,If i weren’t already a vegan!

  • Rita says:

    So what, SG? Way back when, some people were bred to be slaves. Did that make it okay to use them as slaves? Just because a turkey happened to be born in the custody of predators who want to kill and eat it doesn’t mean that the turkeys are okay with that or that it somehow makes it right.

  • lisa says:

    Totally agree with some of the posts, the younger generation are our future not sure what age we should start educating them, my eldest daughter who’s 25 has been a vegetarian since she was 15 my youngest who is 15 has been a vegetarian since she was 10 it was her own personnal choice after learning about animal welfare from her sister there was no pressure from myself or her sister, kids have thier own minds and are genuinely more concerned about animals and the enviroment than the older generation, a good example on this was when my youngest had to do a project at school on animal farming with the help from some PETA articles and video’s some of her friends are now vegetarians it was such an impact on them. Noone forces someone not to eat meat they have the choise after seeing the evidence and education.

  • Cheryl Ann says:

    Dogs are companions in our culture but not in others. That is one reason it is so hard for so many to consider that all animals are the same, regardless of what different cultures believe. No animal should be raised/bred for food, especially since their lives are usually a misery and their end/slaughter/murder is a horrific experience full of fear and turmoil.

  • Patty says:

    SG, the only difference is in YOUR MIND!! It’s the way we were all raised and educated as children. The DIFFERENCE is that some of us know it to be wrong and have changed our ways. Others just aren’t there yet or plain don’t give a damn. All non-humans are sentient, intelligent beings, just as (some) humans are. They think, they feel, they have families, and they want to live, just like you do. Who made the decision that “turkeys are bred for meat and dogs are companions”? Whoever it was, it was a bad decision. It needs to be changed.

  • Carla* says:

    Awesome!! So True! No SG I know plenty of people who “raise” turkey’s for “pets” And over at our neighboring country China, they “raise” dogs for meat… sad but true!! Only one way and that’s the veg way!!

  • Carla* says:

    Awesome!! So True! No SG I know plenty of people who “raise” turkey’s for “pets” And over at our neighboring country China, they “raise” dogs for meat… sad but true!! Only one way and that’s the veg way!!

  • Mystico Verdi says:

    I LOVE this bilboard! May I add that Tofurky has become an instant staple for me around the holiday season. I first tried it last year and am now hooked on it. I will be purchasing for Thanksgiving, Christmas and New Years this year as I did last year.

  • melissam says:

    I think the billboard has the right message but I think it’s wrong to target young children.

  • SG says:

    Turkeys are bred for meat and dogs are companions. THERE’S A DIFFERENCE.

  • Nicole says:

    I think it is a great idea. I think for some of the older generation it is not going to change their minds. They are to ignorant to see beyond their plate of murder. Start with the younger generations on better, safer, and more ethical ways of living. Children are the future so we should give them the education they need to make better decisions!!

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