Young People's Fast-Growing Demand for Stylish and Cruelty-Free Vegan Apparel Prompts Companies to Rise to the Challenge
For Immediate Release:
December 16, 2014
Shakira Croce 202-483-7382
Los Angeles – As more young people than ever seek out clothing and accessories made without fur, leather, down, or other products that result in animal suffering—and more companies than ever respond to that demand—peta2, PETA’s youth division, is recognizing four companies in apparel-related categories in the ninth annual Libby Awards. “Libby” is for “liberation”—as in animal liberation. The winners, which beat out 12 other nominees for the awards, were chosen with help from visitors to peta2.com. The visitors cast votes to help peta2 decide whom it would choose as Libby Award winners and entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
This year’s fashion winners include cold-weather apparel leader The North Face, nominated for Best Vegan Makeover for its revolutionary, down-free ThermoBall™ line, which is essential for people who refuse to let the cold cruelty of down permeate their hearts. Taking home Best Cruelty-Free Accessory is LOVEsick Cat Garter Tights, a unique and stylish way for fashionistas to show off their compassion for animals. Zappos won the award for Best Vegan-Friendly Shoes, and Best Animal-Friendly Clothing Company was nabbed by HUMAN.
“Companies such as The North Face and HUMAN reflect compassion for animals, and their designs embody an innovative spirit, which today’s young people seek out in spades,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s nominees deserve a round of applause because they’re inspiring young people across the country to get active for animals every time they shop.”
Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Cosmetics Product, and Best New Vegan Food Item. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.