Pro Skateboarder Calls for Fur-Free Clothing in 'Ink, Not Mink' Campaign
For Immediate Release:
December 16, 2014
Alexis Sadoti 202-483-7382
Los Angeles – Radiating competitive zeal and professional confidence, pro skateboarder Ryan Sheckler bares striking tattoos and a rock-solid physique over a half pipe in a new ad for peta2, PETA’s youth division. The ad, available here, encourages, “Be Comfortable in Your Own Skin, and Let Animals Keep Theirs.”
“I’ll never put on a mink coat. It’s just not right,” Sheckler says in an exclusive video interview with peta2. “Be aware of what you’re actually doing and what materials you are using. You’re taking a life from an innocent animal.”
Every year, millions of animals—including foxes, rabbits, raccoons, minks, and even dogs and cats—are beaten, gassed, electrocuted, or even skinned alive for their fur. Sheckler and peta2, whose motto reads, in part, that “animals are not ours to wear,” want everyone to know that for every coat, collar, or cuff made of fur, animals suffered immensely—and that stylish, fur-free options are widely available from top designers and retailers such as Ralph Lauren, Forever 21, Stella McCartney, J. Crew, H&M, Tommy Hilfiger, Calvin Klein, and Gap Inc.
Sheckler joins a growing list of celebrities—including Carey Hart, Kid Ink, Megan Massacre, and Steve-O—who have teamed up to help peta2 stop animal abuse.