Zack Sabre Jr. Gives Meat Industry a ‘Beatdown’ in New PETA U.K. Campaign

Wrestling Champion Credits Vegan Fuel With Giving Him His Powerful Physique

For Immediate Release:
December 2, 2019

Moira Colley 202-483-7382

London – Wearing his vegan leather jacket while taking a big bite out of a crisp carrot, British heavyweight wrestling champion Zack Sabre Jr. appears in a new PETA U.K. ad that proclaims, “Vegan Strong. Powered by Plants.”

In an accompanying video spot, Sabre describes how “everything changed instantly” when he went vegan in 2015 after watching the documentary Forks Over Knives: “I just felt so much more energized,” he says. “Just eating plants, … whole foods, you know, full of water, minerals, vitamins … you just feel good.” He also notes that “there’s no reason to be wearing clothes that have come at the expense of tortured animals,” mentioning that his jacket, shin guards, and shoes are all vegan.

PETA—whose motto reads, in part, that “animals are not ours to eat or wear”—opposes speciesism, which is a human-supremacist worldview. Compared to meat-eaters, vegans are less prone to suffering from heart disease, strokes, diabetes, cancer, obesity, and numerous other health problems. Each person who goes vegan spares the lives of nearly 200 animals every year. PETA’s free vegan starter kit is available here.

Sabre joins a long list of athletes—including Thiago Alves, David Haye, Abel Trujillo, Austin Aries, Tito Ortiz, and Mac Danzig—who’ve teamed up with PETA or its affiliates to promote compassion for animals.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind