‘You Eat Wieners?!’ Dachshund Asks on PETA’s Oktoberfest Billboard

Ad Will Challenge Festivalgoers to Skip the Sausage (Dog) and All Other Animal-Derived Foods

For Immediate Release:
September 13, 2018

Audrey Shircliff 202-483-7382

Cincinnati – In advance of the city’s Oktoberfest—which kicks off with a “Running of the Wieners” dachshund race on Friday, September 21—PETA plans to place a billboard near the festival that shows a lederhosen-clad dachshund next to the words “If You Wouldn’t Eat Your Dog, Don’t Eat a Pig. Go Vegan.”

“When it comes to feeling pain and fear, a pig killed for wieners feels exactly the same way that a dog or a human being would in that situation,” says PETA President Ingrid Newkirk. “PETA’s billboard calls on everyone to skip the sausage and say, ‘Prost!‘ to delicious vegan foods such as franks, burgers, and pretzels.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Cincinnati Oktoberfest will offer vegan frankfurters, cinnamon-sugar pumpkin bread, and hearty black bean burgers, among other animal-free options this year. Vegan meals spare animals immense suffering in the meat industry, where mother pigs are squeezed into narrow metal stalls barely larger than their bodies. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

PETA offers a free vegan starter kit (available here) full of recipes, tips on dining out, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind