‘If You Wouldn’t Eat Your Dog, Why Eat a Pig?’ Asks Grisly Holiday Billboard

Graphic PETA Ad Challenges Tulsa to Extend Compassion to All Animals

For Immediate Release:
December 20, 2017

Contact:
Audrey Shircliff 202-483-7382

Just in time for the holidays, PETA has placed a billboard in Tulsa that shows a glazed dog’s head on a platter next to the words “If You Wouldn’t Eat Your Dog, Why Eat a Pig? Start a New Tradition. Go Vegan.” PETA hopes the billboard—which uses a real-life photo from the dog-meat trade in China—will inspire diners to choose vegan roasts this holiday season.

The billboard is located at U.S. Route 75 and E. 91^st Street in Tulsa.

“When it comes to feeling pain and fear, a pig is no different from a dog, a cat, or a human being,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard calls on people to start a new tradition and extend the holiday spirit of giving to all animals, starting with a delicious vegan meal.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in the industrialized meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they’re hung upside down and bled to death, often while still conscious.

In just the last three years, the number of American vegans has risen by 600 percent—and as films like Okja inspire people to think about pigs, that number is sure to grow. PETA offers free holiday recipes and vegan starter kits on its website for holiday hosts who will have a vegetarian or vegan at the table this year.

For more information, please visit PETA.org.