Will the Museum of Pizza Offer Vegan Cheese Slices?

PETA Asks Pop-Up to Dish Up Dairy-Free Pies

For Immediate Release:
May 7, 2018

David Perle 202-483-7382

New York

As the Museum of Pizza prepares for its two-week New York run in October, PETA delivered a letter this morning asking the team behind the pop-up to offer vegan slices so that all visitors—including those who are lactose intolerant and anyone who wants a healthier, humane, and environmentally friendly choice—can get in on the celebration. It’s estimated that more than 9 million cows are being exploited on U.S. dairy farms, and these animals produce methane, a potent greenhouse gas that’s contributing to global warming.

PETA notes that the popularity of vegan options is skyrocketing. In New York alone, vegan pies are available at Double Zero, Screamer’s Pizzeria, Vinnie’s Pizzeria, Two Boots, Paulie Gee’s, and many more pizza places.

“No matter how you slice it, vegan pizza has become hugely popular as more people seek out healthier pies that are kinder to cows and the ozone layer,” says PETA President Ingrid Newkirk. “PETA is calling on the Museum of Pizza to embrace the next pizza frontier by offering delicious slices loaded with veggies and dairy-free cheese.”

PETA—whose motto reads, in part, that “animals are not ours to eat or to abuse in any other way”—notes that, in today’s dairy industry, mother cows are repeatedly forcibly impregnated and their calves are taken away from them so that their milk can be consumed by humans instead. In addition to being kinder to animals, vegan cheeses are free of saturated animal fat and cholesterol.

For more information, please visit PETA.org.

PETA’s letter to the Museum of Pizza follows.

May 7, 2018

Kareem Rahma, CEO

Museum of Pizza

Dear Mr. Rahma,

I am writing on behalf of People for the Ethical Treatment of Animals (PETA) and our more than 6.5 million members and supporters worldwide, including thousands in New York, regarding the announcement that the Museum of Pizza will open this October in New York City and tickets will include a slice of pizza. Would you please consider offering vegan pizza at the museum so that all visitors, including those who do not eat dairy “products” for ethical, health, religious, or environmental reasons, can experience the “psychedelic pizza joy” and pizza mind, too?

As you likely know, vegan options have become increasingly popular in recent years as more people are forgoing animal-derived foods. Six percent of the country’s population now identifies as vegan, and up to 25 percent of Americans report experiencing symptoms of lactose intolerance. No matter how you slice it, that’s a huge market to tap into! Many companies have caught on to this movement, and there are vegan pizza options in stores and at restaurants galore, including Two Boots, &pizza, and Screamer’s Pizzeria, to name just a few—and new vegan cheeses are coming on the market all the time.

If you truly want to unite everyone with a passion for pizza, please consider featuring vegan pies and slices for a menu that can’t be topped. I look forward to hearing from you soon. Thank you for your consideration.


Ingrid E. Newkirk


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