‘Spare Animals’ Ad That Replaces Whole Gutter Top With Gaping Mouths Could Help Keep Vision Lanes Alive
For Immediate Release:
December 17, 2020
Megan Wiltsie 202-483-7382
Westland, Mich. – After Vision Lanes co-owner Steven Klein wrote an obituary for his bowling alley—because of COVID-19 regulations, “She is dying. Something is killing her and she is being told that she needs to be sacrificed”—PETA sent the owners a letter this morning offering to help by paying to run a pro-vegan ad above the pin decks if they reopen the bowling alley.
PETA points out that the 1918 pandemic and this one—along with avian flu, swine flu, and SARS—have been linked to animal markets and factory farms and that eating animals is also linked to deadly health conditions, including cancer, heart disease, strokes, and diabetes.
“Going vegan is like bowling a 300,” says PETA President Ingrid Newkirk. “And since saving animals is right up PETA’s alley, we’re happy to roll this promotion of healthy and humane vegan meals to Vision Lanes.”
PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—also encourages Vision Lanes to offer vegan foods such as pizza with dairy-free cheese and veggie burgers at its restaurant, the All Star Grille, which is currently open for carry-out.
For more information, please visit PETA.org.
PETA’s letter to Vision Lanes follows.
December 17, 2020
Steven and Lisa Klein
Dear Mr. and Mrs. Klein,
I’m writing on behalf of People for the Ethical Treatment of Animals (PETA) in response to the obituary that you wrote for Vision Lanes. We understand that like many businesses, it has been struggling as a result of the pandemic. However, we have an offer that could score you some funding during this difficult time: We’d like to pay to place this eye-catching ad that reads, “Spare Animals. Get Your Health out of the Gutter! Go Vegan. PETA,” above the pin deck if you reopen.
As you may know, the novel coronavirus originated at a live-animal market where animals are crammed together and sold for human consumption. Pathogens flourish on filthy factory farms and in slaughterhouses and animal markets worldwide, making such places perfect breeding grounds for dangerous bacteria and deadly viruses. In addition to the high risk of contamination from pathogens—including E. coli, campylobacter, and salmonella—meat contains no fiber and is packed with artery-clogging saturated fat and cholesterol.
According to the Academy of Nutrition and Dietetics, vegans reduce their risk of developing diabetes by 62%, their chance of being hospitalized for a heart attack by 33%, their risk of suffering from heart disease by 29%, and their risk of developing cancer by 18%. A vegan diet is also linked to a decrease in the risk of suffering from obesity, since vegans are about 18% thinner and 10 to 20 pounds lighter, on average, than their meat-eating counterparts.
Consuming meat, eggs, and dairy has long been known to be unhealthy and unnecessary, and the current COVID-19 crisis is just one more reason why we, as a society, need to aim higher. We also urge you to serve vegan foods—such as pizza with dairy-free cheese, the vegan Beyond Burger, Yves Veggie Dogs, and Gardein Crispy Tenders—at your grill. I look forward to hearing from you to get the ball rolling on this win-win offer. Thank you for your consideration.
Very truly yours,
Ingrid E. Newkirk