‘Wear Something Vegan’ Anti-Wool Ad Now up in Omaha

PETA Billboard Urges People to Steer Clear of Cruelly Obtained Wool Items and Shop Vegan

For Immediate Release:
November 16, 2018

Brooke Rossi 202-483-7382

Omaha, Neb. – As part of its campaign to inspire consumers to shop vegan—and because a PETA eyewitness investigation revealed cruelty to sheep on a Nebraska sheep farm—PETA has placed a billboard in Omaha showing a sheep’s sweet face alongside the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan.” The ad is located near the Westroads Mall, which is home to several retailers—including Express and Forever 21—that the group is calling on to ban wool.

The ad is located at 1451 Saddle Creek Rd. (at the intersection with S. 50th Street) and will be up through December 12.

“Just like us, sheep are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Campaign Manager Christina Sewell. “PETA’s billboard encourages shoppers to opt for cozy, humane, cruelty-free clothing that no sheep were shorn bloody for.”

PETA and its affiliates have released nine exposés of 96 sheep-shearing operations on four continents revealing that the animals are beaten, stomped on, mutilated, and even skinned alive for wool. Because shearers are typically paid by volume, not by the hour, they’re driven to work quickly and carelessly. Strips of sheep’s skin—and even pieces of ears—are cut or ripped off during shearing, and the most gaping wounds are stitched up without any pain relief. In the U.S., in addition to that witnessed on the Nebraska farm, PETA has documented abuse and neglect of sheep at operations in Wyoming—the country’s second-leading wool producer—as well as Utah and Colorado.

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that a recently released study by the Higg Materials Sustainability Index ranked alpaca wool as the most environmentally damaging material by a landslide. Leather, silk, and sheep’s wool are also among the top five offenders.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind