‘Wear Something Vegan’ Anti-Leather Ad Up Now Near Desert Hills Premium Outlets

PETA Billboard Near Mall Urges People to Steer Clear of Cruelly Obtained Leather Items, Shop Vegan

For Immediate Release:
August 29, 2018

Audrey Shircliff 202-483-7382

Cabazon, Calif. – As part of its new campaign to inspire consumers to shop vegan, PETA has placed a giant billboard near Desert Hills Premium Outlets showing a cow’s sweet face alongside the words “We’re Individuals. We’re Not Shoes or Belts. Wear Something Vegan.”

The ad is located on Interstate 10 in Cabazon and will be up for one month.

“Just like us, cows are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Campaign Manager Christina Sewell. “PETA’s billboard will encourage shoppers to leave items that stripped animals of their lives on the rack and opt for chic and humane vegan clothing instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows killed for leather endure castration, tail-docking, and dehorning without any painkillers. At slaughterhouses, they may be skinned and dismembered while they’re still conscious. Tanneries use up to 130 different chemicals to prevent animal skins from decomposing in the buyer’s closet, and people who work in and live near tanneries suffer from exposure to these toxic chemicals.

PETA has also placed similar ads in malls in Baltimore and Dallas. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind