‘Wear Something Vegan’ Ad Blitz Up Now in Mondawmin Mall

PETA Ad Takeover Near Baltimore Mall's Forever 21 Store Urges Consumers to Steer Clear of Cruel Leather, Down, and Wool Items, Shop Vegan

For Immediate Release:
August 24, 2018

Moira Colley 202-483-7382

Baltimore – PETA has placed several ads near the Forever 21 store in the city’s Mondawmin Mall showing different animals alongside the message “Wear Something Vegan” to urge shoppers to steer clear of items made from leather, wool, and down. The ads, which will be in place for the fall fashion season, are described below:

  • A gentle sheep alongside the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan.”
  • A group of sensitive cows alongside the words “We’re Individuals. We’re Not Shoes or Belts. Wear Something Vegan.”
  • Two bright-eyed geese alongside the words “We’re Individuals. We’re Not Down Jackets. Wear Something Vegan.”

“Just like us, animals are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s moving ads will encourage shoppers to leave items that stripped animals of their lives on the rack and opt for chic and compassionate vegan clothing instead.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that the millions of cows whose skins are turned into leather endure dehorning and castration, often without painkillers. PETA video exposés of the wool industry have revealed that sheep are beaten, stomped on, mutilated, and even skinned alive, while a PETA exposé of the down industry in China documented that workers often pluck the feathers out sensitive geese and ducks several times a year before leaving them to die slowly. Dead birds were found decaying in crates and ponds or tossed outside like trash.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind