‘Wear Something Vegan’ Ad Blitz Hits New York Ahead of Fashion Week

PETA Ads on Taxi Tops Urge Consumers to Steer Clear of Cruelly Obtained Leather, Down, Fur, and Wool Items and Shop Vegan

For Immediate Release:
September 4, 2018

Contact:
Audrey Shircliff 202-483-7382

New York – Just in time for New York Fashion Week, PETA has placed ads on 20 taxi tops in New York showing different animals alongside the message “Wear Something Vegan” to urge people to steer clear of items made from fur, leather, wool, and down. Descriptions of the ads, which will remain in place throughout the fall shopping season, are below:

  • A group of cows alongside the words “We’re Individuals. We’re Not Shoes or Belts. Wear Something Vegan.”
  • A mother fox and her baby alongside the words “We’re Individuals. We’re Not Coats or Trim. Wear Something Vegan.”
  • A sheep alongside the words “We’re Individuals. We’re Not Sweaters. Wear Something Vegan.”
  • Two geese alongside the words “We’re Individuals. We’re Not Down Jackets. Wear Something Vegan.”

“Just like us, animals are made of flesh and blood, feel pain and fear, and value their lives,” says PETA Campaign Manager Christina Sewell. “PETA’s moving ads will encourage shoppers to leave items that stripped animals of their lives on the rack and opt for chic and humane vegan clothing instead.”

PETA—whose motto reads, in part that “animals are not ours to wear”—notes that the millions of cows whose skin is turned into leather endure dehorning and castration, often without painkillers. Animals used for fur spend their entire lives confined to cramped, filthy wire cages before they’re electrocuted, gassed, or poisoned. PETA video exposés of the wool industry have revealed that sheep are beaten, stomped on, mutilated, and even skinned alive, while a PETA exposé of the down industry in China documented that workers often pluck the feathers out of sensitive geese and ducks several times a year before leaving them to die. Dead birds were found decaying in crates and ponds or tossed outside like trash.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind