‘We Want You to Change’ Ad Rises Near Canada Goose Flagship

PETA Billboard Urges People Never to Wear Brand's Hideously Cruel Fur-and-Feather Parkas

For Immediate Release:
December 31, 2019

Brooke Rossi 202-483-7382

Calgary, Alberta – As part of PETA’s robust anti–Canada Goose winter campaign across the U.S. and Canada, the group has erected a new billboard featuring a gentle goose and a noble coyote just half a mile from the company’s flagship store in the CF Chinook Centre.

“No jacket is worth the pain and suffering of coyotes who can struggle in traps for days or geese whose throats are slit in slaughterhouses,” says Executive Vice President Tracy Reiman. “PETA will continue to deliver blows to Canada Goose until it drops fur and feathers and goes animal-free.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that trapped coyote mothers desperate to get back to their starving pups have tried to chew off their own legs in order to escape and that many trapped animals succumb to the elements, blood loss, infection, or attacks by predators before trappers return to kill them. Ducks and geese used for down are typically shipped in all weather extremes to slaughterhouses, where they’re stunned, their throats are cut, and their bodies are dunked into scalding-hot defeathering tanks.

Following a PETA complaint and a subsequent Federal Trade Commission investigation, Canada Goose stopped claiming that its standards ensure that its suppliers don’t abuse animals.

A wide variety of top brands—including Hemp Tailor, Save the Duck, NOIZE, and Wuxly Movement—sell warm, stylish, cruelty-free coats that no animal had to suffer and die for.

The billboard is located at 6051 Centre St. S. (at the intersection with 61 Avenue S.E.).

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind