On Your Way to Climax … Georgia? PETA Dishes Up ‘Go Vegan’ Message for V-Day

New Billboard Encourages Lovers to Go Vegan for Their Sexual Health

For Immediate Release:
February 2, 2015

Contact:
Sophia Charchuk 202-483-7382

Climax, Ga. – With Valentine’s Day on the way, PETA has a message for anyone on the way to or from Climax—that is, the town in Georgia: If you want to heat things up in the bedroom, try going vegan. The group is negotiating with outdoor advertisers in Decatur County to erect a billboard that shows a woman whose red stocking–clad legs saucily form the “V” in “vegan” in the message “Dive Into a Vegan Lifestyle This Valentine’s Day.”

“PETA’s cheeky Valentine’s Day ad is a reminder that what goes on in the kitchen impacts what goes on in the bedroom,” says PETA Executive Vice President Tracy Reiman. “Vegan meals are a delicious way to get your blood pumping and make sure you’ll be able to get on the road to Climax for years to come.”

Going vegan spares more than 100 animals a year immense suffering on farms, in slaughterhouses, and on the decks of fishing boats.

PETA—whose motto reads, in part, that “animals are not ours to eat”—offers tips for celebrating a sexy vegan Valentine’s Day on its website.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind