Video: The Pig Who Changed PETA Fashion Expert Christina Sewell’s Life

For Immediate Release:
September 12, 2018

Moira Colley 202-483-7382

Los Angeles – A new 10-part video series from PETA—titled “PETA Reveals: Everybody’s Got a Story”—just kicked off, starting with a touching story from PETA Assistant Manager of Fashion Campaigns Christina Sewell.

In her video, Sewell—who grew up in Seoul, Korea, on the joint military base in the Yongsan District, and served as a military intelligence officer before coming to PETA in 2014—shares how attending a slaughterhouse vigil and giving water to a desperately thirsty slaughter-bound pig inspired her to work even harder on behalf of animals.

Since then, Sewell—who works with designers and retailers to help eliminate the use of fur, leather, wool, down, and other animal parts—has racked up a string of huge victories. Michael Kors, Versace, and Gucci went fur-free; Tesla switched to all-vegan interiors for its vehicles; and H&M, Zara, and Gap all banned mohair from their collections.

“It’s been about a year since I met the pig who fought to hold onto me, but her willingness to approach me and her will to survive are forever imprinted on my heart,” Sewell says in her video. “And when I begin to feel heavy with the weight of the suffering in the world, she keeps me motivated.”

Other videos in this series of personal stories from PETA activists touch on issues including why true feminism should include empathy for cows on dairy farms and the long-term mental health effects of undercover work, such as how an investigator experienced post-traumatic stress disorder symptoms after witnessing sheep be beaten, kicked, punched, and mutilated by shearers in the wool industry. The full series from PETA—whose motto is, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way,” is available here.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind