Victory: T. Hasegawa Co. Ends Animal Experiments After PETA Appeal

Top Global Flavor and Fragrance Company Agrees to Stop Cruel Starvation, Mutilation Tests

For Immediate Release:
June 7, 2018

Tasgola Bruner 202-483-7382

Norfolk, Va. – Just weeks after PETA urged T. Hasegawa Co.—a top 10 company in the global flavor and fragrance industry—to stop starving, mutilating, and tormenting mice in order to make various questionable health claims about its products, the Tokyo-based company has pledged to ban all experiments on animals conducted to make health claims about its products.

In a letter to the company, PETA pointed out that since all the experiments on animals involved common food ingredients with no toxicity concerns, studies could have been safely conducted using human beings—and in fact, such studies have already been conducted and published.

“T. Hasegawa Co. did the right thing in ending cruel animal experiments, which are irrelevant to human health and not required by law,” says PETA Vice President Shalin Gala. “PETA is calling on other companies that still mutilate and torment animals to embrace modern, animal-free research methods that will provide human-relevant data.”

PETA notes that experiments conducted by T. Hasegawa Co. included severing mice’s olfactory nerves, starving the animals, feeding them a mixture of amino acids similar to dried bonito broth, and forcing them to perform confusing and stress-inducing behavioral tests.

T. Hasegawa Co. joins a growing list of companies—including Barilla, The Coca-Cola Company, General Mills, House Foods, Kikkoman, Lipton, Ocean Spray, POM Wonderful LLC, Welch’s, and Yakult Honsha—that have worked with PETA to end animal tests.

PETA’s letter to T. Hasegawa Co. is available upon request. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind