‘Cow’ to Give Away Anti-Dairy Coffee Sleeves at Milwaukee Coffee Shop

At Start of National Dairy Month, PETA's 'De-Calf Your Coffee' Message Will Brew Compassion in Top Dairy-Producing State

For Immediate Release:
June 7, 2018

Audrey Shircliff 202-483-7382

MilwaukeeWhat:    As part of PETA’s nationwide “De-Calf Your Coffee” campaign, which will run in cafés in some of the top dairy-producing states, a PETA “cow” will pass out free pro-vegan coffee cup sleeves on Friday outside Colectivo Coffee Lakefront on Lincoln Memorial Drive. Wisconsin is home to Sen. Tammy Baldwin, who introduced the controversial Dairy Pride Act—which aims to “prohibit the sale of any food that uses the market name of a dairy product [but] is not the milk of a hooved animal”—to the Senate.

When:    Friday, June 8, 10:30 a.m.

Where:    Outside Colectivo Coffee Lakefront, 1701 N. Lincoln Memorial Dr., Milwaukee

“Learning of the conditions under which cow’s milk is obtained leaves a sour taste in your mouth,” says PETA Vice President Dan Mathews. “That’s why so many consumers are ditching the dairy variety for coconut, almond, oat, hazelnut, and soy milks.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in today’s dairy industry, cows are artificially inseminated (raped by syringe) and calves are torn away from their loving mothers within a day of birth. Mother cows have been known to wail for their calves for days after separation. Male calves are often slaughtered for veal, and females are sentenced to the same miserable fate as their mothers.

PETA is also taking its anti-dairy message to coffee shops near state capitol buildings in Pennsylvania, Vermont, and California to protest the start of National Dairy Month.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind