Victory! Diane von Furstenberg Bans Fur, Angora After PETA Appeal

Luxury Brand Confirms New Fur- and Angora-Free Policy

For Immediate Release:
October 3, 2018

Moira Colley 202-483-7382

New York – Following a years-long push by PETA to persuade Diane von Furstenberg (DVF) to go fur-free, the New York–based luxury clothing company has just confirmed to the group—in person—that it will no longer use fur and angora in its designs. The brand, which banned mohair in July following a PETA investigation, has also committed to no longer producing goods using exotic animal skins.

“PETA is toasting DVF’s compassionate, business-savvy decision to scrap fur and angora,” says PETA Executive Vice President Tracy Reiman. “DVF is the latest in a long line of fashion brands to recognize that fur is dead, and PETA is calling on any out-of-touch retailer still selling coats, collars, and cuffs made from tormented animals to get with the times and do the same.”

As revealed in PETA’s video exposé narrated by actor Eva Mendes, animals on fur farms in China—the world’s largest fur exporter—spend their entire lives confined to filthy wire cages that are so cramped that they can take only a few steps in any direction. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them. PETA’s investigation of angora rabbit farms in China—which is the source of 90 percent of the world’s angora wool—revealed that rabbits, who are highly social animals, were isolated inside tiny cages and that every three months, the terrified animals were stretched across a board or hung from the ceiling while workers ripped their hair out as they screamed in pain.

Los Angeles recently banned fur sales, and hundreds of top designers and retailers—including Burberry, Gucci, Versace, Michael Kors, and many others—are 100 percent fur-free.

PETA’s motto reads, in part, that “animals are not ours to wear.” For more information, please visit

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Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind