Victory: Avocado Green Mattress Launches Vegan Design After PETA Appeal

Retailer Introduces Wool-Free, 'PETA-Approved Vegan' Organic Cotton Mattress After Exposé of Wool-Industry Cruelty

For Immediate Release:
April 30, 2019

Moira Colley 202-483-7382

Hoboken, N.J. – After PETA informed Avocado Green Mattress about shocking, systemic cruelty in the wool industry, the Hoboken-based mattress company just launched its first wool-free design, created from organic cotton and certified to carry the “PETA-Approved Vegan” logo, which helps shoppers quickly find vegan products.

“Today’s shoppers want to avoid cruelty to animals, and that includes rejecting wool from lambs who are left broken and bloody by the shearing process,” says PETA Director Anne Brainard. “‘PETA-Approved Vegan’ creations such as Avocado Green Mattress’ eco-friendly cotton mattresses are a dream come true for kind-hearted consumers—and for sheep.”

Since 2014, PETA has released 11 exposés of 99 sheep-shearing facilities on four continents, and the most recent exposés—recorded on sheep farms in Australia, the world’s largest exporter of wool—reveal that workers beat petrified sheep, mutilated them, and slit the throats of fully conscious animals. One sheep kicked for nearly a minute after the manager began cutting her throat, and he said that some kick for a “bloody couple of minutes.”

In thanks, PETA sent Avocado Green Mattress executives a box of delicious sheep-shaped vegan chocolates. PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind