Vegan Revolutionaries to Cream World Dairy Expo

PETA 'Rebels' Will Chant, 'Dairy Is Revolting—Revolt!'

For Immediate Release:
October 1, 2018

Brooke Rossi 202-483-7382

Madison, Wis.What:    Wearing camouflage uniforms complete with carrot “bandoliers” and berets, PETA “revolutionaries” will descend on the World Dairy Expo in Madison tomorrow to stir up attendees with the rallying cry, “Dairy Is Revolting—Revolt!” The group also plans to run three damning anti-dairy parody videos—“The Pregnancy Gun,” “Maximizing Lactation for Profit,” and “Transitioning Calves for Assignment”—on the local CW television channel targeting Generation Z viewers during Supergirl and on the checkout screens targeting their parents in 21 convenience stores in Madison and Milwaukee during the expo.

When:    Tuesday, October 2, 12 noon

Where:    1919 Alliant Energy Center Way, Madison

“The World Dairy Expo celebrates the institutionalized horrors of the dairy industry, which include rape and kidnapping,” says PETA Executive Vice President Tracy Reiman. “PETA’s peaceful rebels will appeal to all kind consumers to condemn this violence and opt for healthy and delicious vegan beverages, yogurts, and cheeses instead.”

PETA’s videos will inform viewers about the cruelty of the dairy industry, including that cows are repeatedly and forcibly inseminated on a device that the industry has called a “rape rack.” Their beloved calves are taken away from them shortly after birth, and the mother cows have been heard calling for their stolen babies for days after they’ve been separated. Male calves are often shipped off to be slaughtered for veal, and females face the same fate as their mothers: to be used as milk-producing machines until their bodies break down and they’re slaughtered for cheap meat.

PETA’s motto reads, in part, that “animals are not ours to eat.” For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind