Urban Outfitters to Face ‘Bloody’ PETA Protest

For Immediate Release:
December 21, 2020

David Perle 202-483-7382

Boston – Christmas shoppers on Newbury Street will get an eyeful on Tuesday, when blindfolded PETA members in “bloody” sweaters will gather outside Urban Outfitters with realistic sheep props and signs proclaiming, “Don’t Let Them Pull the Wool Over Your Eyes.”

“Our undercover videos show what goes on in shearing sheds, where consumers aren’t welcome, because if shoppers saw gentle lambs being beaten bloody for the sake of wool sweaters and scarves, they wouldn’t buy them,” says PETA Executive Vice President Tracy Reiman. “Cruelty doesn’t belong under the Christmas tree or on anyone’s back, which is why PETA recommends crossing wool off your shopping list and steering clear of Urban Outfitters, which sells animals’ stolen fleece and skin.”

PETA wants Urban Outfitters, Inc., brands—which include Anthropologie and Free People—to modernize and stop selling wool, leather, alpaca fleece, and anything else violently obtained from animals. Anthropologie was implicated in a first-of-its-kind PETA investigation revealing that workers mutilated alpacas during shearing. Other videos have revealed that workers hit, kick, and mutilate gentle sheep for their wool; leave sensitive goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; and boil silkworms alive to produce silk.

Where:           Urban Outfitters, 361 Newbury St. (near Massachusetts Avenue), Boston

When:             Tuesday, December 22, 12 noon

 PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.


For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind