For Immediate Release:
November 26, 2020
David Perle 202-483-7382
London, Ont. – On Black Friday—the busiest shopping day of the year—a “cow,” an “alpaca,” a “sheep,” and a “goat” will lead PETA supporters as they descend on an Urban Outfitters store and block the entrance to demand that it stop selling leather, alpaca fleece, wool, mohair, and anything else cruelly and violently obtained from animals. The protesters will hold signs showing the terrified faces of exploited animals and reading, “The Face of Fashion Is Fear.”
“Behind every wool sweater and leather purse on Urban Outfitters’ shelves was a gentle animal who felt pain and fear and didn’t want to die,” says PETA President Ingrid Newkirk. “PETA is calling on the retailer to stop selling animals’ stolen skins and stock only the stylish vegan designs that it already offers.”
PETA launched its campaign against Urban Outfitters, Inc., brands—which also include Anthropologie and Free People—after Anthropologie was implicated in a first-of-its-kind PETA investigation revealing that workers mutilated alpacas during shearing. Other videos have revealed that workers hit, kick, and mutilate gentle sheep for their wool; leave sensitive goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; and boil silkworms alive to produce silk.
Where: Urban Outfitters, 743 Richmond St., London
When: Friday, November 27, 3:30 p.m.
PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.