Urban Outfitters CEO to Face PETA Protest at Home

For Immediate Release:
January 25, 2021

Brooke Rossi 202-483-7382

Philadelphia – Tomorrow, PETA supporters wearing goat, sheep, cow, and alpaca masks and holding signs reading, “Richard Hayne: Stop Selling Animal Abuse!” will lead a spirited, socially distanced protest outside the home of Hayne, Urban Outfitters’ CEO. The action is part of PETA’s campaign calling on all Urban Outfitters, Inc., brands—which also include Anthropologie and Free People—to stop selling wool, alpaca fleece, and all other animal-derived materials.

When:    Tuesday, January 26, 12 noon

“If Urban Outfitters brands truly want to appeal to progressive young people, they’ll stop profiting from the misery and death of sensitive animals,” says PETA Executive Vice President Tracy Reiman. “PETA is bringing the message home to Urban Outfitters’ CEO: Stick to selling the stylish vegan designs that kind customers love.”

PETA launched its campaign after Anthropologie was implicated in a first-of-its-kind PETA investigation into the alpaca industry revealing that workers tied crying alpacas to a rack and left them with bloody wounds from rough shearing. PETA and its affiliates have conducted dozens of undercover investigations revealing workers punching sheep in the wool industry; sensitive goats suffering from bloody, gaping wounds at mohair and cashmere operations; cows burned, electroshocked, beaten, and slaughtered for leather; and workers yanking the feathers of ducks and geese out by the fistful for down.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind