Update: ‘Stop Eating Meat’ Ads Honor Drowned Calves

Billboard Urging Cow-Eaters to Take Responsibility for Preventable Deaths Is Now Up in Kansas City

For Immediate Release:
April 23, 2019

Audrey Shircliff 202-483-7382

Kansas City, Mo. – In the wake of the deaths of approximately 1 million calves who were killed in the flooding across the Midwest, PETA is running two “Go Vegan!” billboards in Kansas City this month featuring a photograph of a cow stranded in deep water alongside the words “Stop Eating Meat! They Die for Your Cruel and Dirty Habit.”

The billboard has been placed on U.S. Route 71 at E. 63rd Street, near Blenheim Square–Research Hospital, and another will go up this week on I-70 at E. Truman Road, near a Wendy’s and Belfonte Ice Cream & Dairy Foods Co.

“If this message of compassion inspires just one person to leave cows off their plate, then they won’t add to the millions of animals who experience a terrifying death every year, whether in a slaughterhouse or in a natural disaster,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard urges meat-eaters to listen to the flood of reasons why they should change their ways and embrace compassionate vegan eating.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. The group points out that, had these calves survived the flooding, they would have eventually faced a terrifying trip to the slaughterhouse, where workers would have shot them in the head with a captive-bolt gun, hung them up by one leg, and cut their throat—likely while they were still conscious and able to feel pain.

In addition to each sparing the lives of nearly 200 animals every year, people who go vegan reduce their risk of suffering from heart disease, diabetes, cancer, obesity, and numerous other health concerns.

PETA also plans to place the ad on a billboard in St. Louis. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind