Update: ‘Keep All Families Together’ Billboard Now Up in San Ysidro

PETA Ad Minutes Away From Border Calls for Kindness to Mothers and Their Children—No Matter Their Nationality, Race, Religion, or Species

For Immediate Release:
August 20, 2018

Audrey Shircliff 202-483-7382

San Diego – In the wake of the Trump administration’s family-separation scandal, PETA has placed a billboard 1 mile from the border showing a mother cow and her calf next to the words “Loving Mothers and Their Children Should Never Be Separated. Please Go Vegan.” The ad is located on E. San Ysidro Boulevard at the intersection with Bolton Hall Road and will remain in place through September 9.

“PETA’s billboard offers a message of universal compassion in a shameful time,” says PETA President Ingrid Newkirk. “No loving family should ever be broken up by outsiders with their own agendas, and that includes the mother cows whose calves are stolen from them on dairy farms.”

In the dairy industry, mother cows are repeatedly and forcibly impregnated, and their calves are taken away from them shortly after birth so that their milk can be consumed by humans instead—and cows have been heard calling for their stolen babies for days after separation. Male calves are typically crated for veal, while females are used as milk machines until their bodies give out and they’re slaughtered for cheap meat.

PETA—whose motto reads, in part, that “animals are not ours to eat or abuse in any other way”—has also placed the billboard in Tucson, Arizona, and has hand-delivered a donation of soy beverages to the Humanitarian Respite Center in McAllen, Texas.

As a social justice organization, PETA believes that oppression is wrong, regardless of the race, gender identity, age, nationality, sexuality, ability, or species of the victim. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind