Update: ‘I’m ME, Not MEAT’ Billboard Now Up Near Site of Truck Fire

PETA Memorial Honors Chickens Killed in Accident, Encourages People to Help Keep Animals off the Road by Going Vegan

For Immediate Release:
May 7, 2019

Audrey Shircliff 202-483-7382

Bennington Township, Minn. – In memory of the chickens who died when the truck carrying them caught fire at the intersection of 770th Avenue and 180th Street on March 28, PETA has placed a billboard in Spring Valley showing a chicken’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“If this message of compassion inspires just one person to go vegan, the chickens who burned in this fire won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to their too-short lives and encourages everyone to help prevent tragedies like this by keeping all animal-derived foods off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is the human-supremacist view that other species are nothing more than commodities. Chickens killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are cut, often while they’re still conscious, and many are scalded to death in defeathering tanks. Every person who goes vegan saves the lives of nearly 200 animals each year.

In 2018 alone, there were more than 90 accidents involving trucks used to transport chickens, pigs, turkeys, and cows in the U.S. In 2019, PETA has already noted more than three dozen crashes involving trucks carrying animals used for food.

The billboard is located at 103 S. Section Ave. in Spring Valley.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind