Update: ‘I’m ME, Not MEAT’ Billboard Now Up Near Site of Truck Crash

PETA Memorial Honors Cows Killed in Wreck, Encourages Everyone to Keep Animals Off the Road by Going Vegan

For Immediate Release:
September 10, 2018

Contact:
Audrey Shircliff 202-483-7382

In memory of the cows who died when a truck carrying them overturned on the K-4 highway in Saline County on August 7, PETA has placed a billboard in Salina showing a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” The billboard, which will be in place for the next month, is located at 701 Plaza Dr.—less than half a mile from a McDonald’s restaurant.

“If this message of compassion inspires just one driver to go vegan, the six cows who were killed in this wreck won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to these gentle animals and encourages motorists to help prevent tragedies like this by keeping all animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that before cows are loaded onto trucks bound for slaughterhouses, they’re often confined to cramped, filthy feedlots without protection from the elements or temperature extremes. Calves are torn away from their mothers within hours of birth and are castrated and branded without painkillers. At the slaughterhouse, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throats—often while they’re still conscious and able to feel pain.

For more information, please visit PETA.org.