Trio of Naked ‘Mother Earths’ to Deliver Earth Day Message: Go Vegan!

Bodypainted PETA Members to Point Out That Eating Vegan Meals Is the Most Effective Way to Save Our Planet

For Immediate Release:
April 20, 2015

Sophia Charchuk 202-483-7382

Philadelphia – Covered only with bodypaint representing the Earth’s oceans and continents, a trio of nearly naked PETA ladies will turn heads on a busy Philadelphia street on Tuesday, the day before Earth Day. The PETA members will give curious passersby more than an eyeful—they’ll also distribute free vegan starter kits and share how everyone can do their part for the environment simply by choosing healthy, humane vegan meals.

Where:           The intersection of Sixth and Market streets, Philadelphia

When:             Tuesday, April 21, 12 p.m. sharp

“The meat and dairy industries are draining our water supply, wrecking forests, and helping to warm the global climate,” says PETA Executive Vice President Tracy Reiman. “There’s no better time than Earth Day to stick a fork in climate change, and PETA is calling on people everywhere to pitch in by going vegan.”

According to the United Nations, raising animals for food is “a top contributor to the most serious environmental problems, at every scale from local to global.” It takes an amount of water equivalent to six months’ worth of showers to produce just 1 pound of meat, and animal agriculture is a major producer of the greenhouse-gas emissions that cause climate change. And, of course, the meat industry is responsible for the daily suffering and terrifying deaths of billions of animals every year. PETA, whose motto reads, in part, that “animals are not ours to eat,” encourages anyone who’s concerned about the environment to go vegan.

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind