Transgender Pageant Queen Jenna Talackova to Unveil PETA Ad in Vancouver, Promote Vegan Eating on New TV Show

The Star of E!'s 'Brave New Girls' Will Reveal PETA Poster at the Davie Village Rainbow Crosswalk on Thursday

For Immediate Release:
January 22, 2014

Moira Colley 202-483-7382

Vancouver, BC – In 2012, she won global acclaim for being the first transgender woman to compete for the Miss Universe title, but Jenna Talackova has swapped her sash and tiara for a skimpy outfit made entirely of vegetables. Wearing a colourful cabbage bikini and a regal carrot crown, she stars in a sexy new PETA ad that proclaims that her “healthiest transformation” was “going vegan.” Talackova, whose new reality show, Brave New Girls, airs Sundays on E!, will appear in Vancouver on Thursday to launch the ad.

 When:   Davie Village Rainbow Crosswalk, east corner of Bute and Davie streets, Vancouver

 Where:  Thursday, 23 January, 12 noon

“You are what you eat,” she says, “and I’d rather be a fruit than a dead, rotting carcass.”

Many studies have shown that vegans have lower rates of obesity, heart disease, cancer, diabetes, and strokes than meat-eaters do, but they aren’t just boosting their health by shunning animal products. Eating vegan also drastically reduces people’s carbon footprints and spares animals immense suffering on factory farms, in slaughterhouses, and on the decks of fishing boats.

Brave New Girls follows Talackova as she moves from Vancouver to Toronto to pursue a modeling career. The second episode features behind-the-scenes footage from her PETA photo shoot in New York—it airs Sunday, January 26, at 10 p.m. EST/7 p.m. PST on E!

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind