Three Tons of Kibble Donated to Pups in PETA’s Doghouse Program

For Every Doghouse Donation Made in July, v-dog Will Give 5 Pounds of 'Kind Kibble' to Hungry Pups

For Immediate Release:
July 17, 2019

Moira Colley 202-483-7382

San Francisco – It’s scorching out there, and PETA’s doghouse program is working hard to provide “outdoor dogs” with lifesaving shelter, including shade from the burning-hot sun—something not all dogs who are left tied out 24/7 have access to. Anxious to help the dogs with the most need, v-dog is kicking off a matching gift–style drive so that for every donation made to PETA’s doghouse program in July, the company will donate 5 pounds of its Kinder Kibble—up to a total of 3 tons—to be passed on to “backyard dogs” in need.

“A doghouse can mean the difference between life and death for animals who are kept chained or penned outside in the scorching sun,” says PETA Senior Vice President Daphna Nachminovitch. “v-dog’s generous support will help PETA put a roof over neglected dogs’ heads and keep their tummies full of healthy, high-quality vegan dog food.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—helps dogs who are chained 24 hours a day, sometimes with nothing more than a card table, a plastic carrier, or an overturned trash can or barrel for shelter, if they have any shelter at all. Since 2000, PETA’s doghouse program has delivered more than 6,500 sturdy shelters to “outdoor dogs” in Virginia and North Carolina—along with lightweight tie-outs to replace heavy chains, flea and tick treatments, healthy food, clean water, and loving attention.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit or

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind