There’s a Bigger Emissions Scandal Than Volkswagen, Says New Billboard

Producing 1 Pound of Meat Pollutes as Much as Driving 33 Miles in the (Not So) 'Clean Diesel' VW Golf, PETA Points Out

For Immediate Release:
September 25, 2015

Sophia Charchuk 202-483-7382

Herndon, Va. – As Volkswagen (VW) comes under fire for cheating on emissions tests, PETA is pointing to a far greater source of pollution: the meat industry. The group is negotiating with advertisers near the company’s Herndon headquarters to erect a billboard that depicts the VW logo made out of animal flesh and proclaims, “How About an Even Bigger Emissions Scandal? Eating Meat Destroys the Climate!” As the billboard points out, producing 1 pound of meat results in the same amount of emissions as driving 33 miles in a VW Golf.

A staggering 51 percent or more of global greenhouse-gas emissions are caused by animal agriculture, according to a report published by the Worldwatch Institute. A United Nations report further concluded that a global shift toward a vegan diet is vital if we are to combat the worst effects of climate change.

“PETA is calling on anyone who’s truly concerned about the environment to focus less on what we’re driving and more on what we’re eating,” says PETA Executive Vice President Tracy Reiman. “As the meat and dairy industries suck up dwindling resources and spew out hazardous emissions, it’s clear that the only truly ‘green’ meal is a vegan one.”

The meat, egg, and dairy industries are among the top contributors to the planet’s most serious environmental problems, including destruction of the rainforests, water shortages, air and water pollution, and loss of biodiversity.

PETA—whose motto reads, in part, that “animals are not ours to eat”—also plans to run the billboard in “green” cities across the country.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind