Teen to Unleash ‘Scent of Death’—Smells of a Slaughterhouse—on Unsuspecting Shoppers

New PETA App Delivers All the Odors of Animals Killed for Food in the Run-Up to Memorial Day

For Immediate Release:
May 19, 2014

David Perle 202-483-7382

Los Angeles – As shoppers leave the Ralphs on W. Ninth Street on Thursday, 15-year-old Joseph Arambula will be greeting them with PETA’s new app, which unleashes a spray of slaughterhouse smells called the “Scent of Death” on people who have bought chicken. The teen’s goal? To change the minds of shoppers about eating flesh. The action is to mark Memorial Day (May 26), when many people host or attend barbecues. PETA will be distributing the technology to kids nationwide.

When:   Tuesday, May 20, 4 p.m.

Where:  Outside Ralphs, 645 W. Ninth St. (near the intersection with Flower Street), Los Angeles

“It’s time for Americans to rethink honoring their country’s fallen service members by eating the corpses of animals who didn’t want to die,” says PETA Executive Vice President Tracy Reiman. “All anyone has to do is go vegan, and the ‘scent of death’ will never haunt them again.”

Reporters who can’t make the demonstration should contact PETA at the number or e-mail address below if they would like video of the event or to see the equipment.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind