New Online Campaign Helps Football Fans Avoid Being 'That Guy'
For Immediate Release:
January 29, 2014
Shakira Croce 202-483-7382
New York – PETA’s latest video campaign, a cheeky effort that combines all the elements of the past’s most popular Super Bowl ads, has it all: a Budweiser Clydesdale, a lingerie-clad lady looking to score, and … beer! The new spot, titled “That Guy,” shows how one hapless meathead turns his amorous overture into a losing proposition.
“Everyone has met ‘that guy,’ the ass with assumptions who could turn off a Carl’s Jr. model just by opening his mouth,” says PETA Senior Vice President Lisa Lange. “This ad is a must-see for any player who wants to win over a hot woman with a social conscience.”
The new Web feature, which launches in time for the Super Bowl in order to capture viewers who hop onto social media between touchdowns, points out that vegan meals are better for your health, the environment, and even your sex life than meaty meals are, and it includes an interactive Twitter element that allows visitors to share tongue-in-cheek observations about “that guy” with their followers.