A Talking Horse, a Sexy Woman, and a Guy and Beer: PETA Debuts Its Winning Combo Super Bowl Ad for 2014

New Online Campaign Helps Football Fans Avoid Being 'That Guy'

For Immediate Release:
January 29, 2014

Contact:
Shakira Croce 202-483-7382

New York – PETA’s latest video campaign, a cheeky effort that combines all the elements of the past’s most popular Super Bowl ads, has it all: a Budweiser Clydesdale, a lingerie-clad lady looking to score, and … beer! The new spot, titled “That Guy,” shows how one hapless meathead turns his amorous overture into a losing proposition.

“Everyone has met ‘that guy,’ the ass with assumptions who could turn off a Carl’s Jr. model just by opening his mouth,” says PETA Senior Vice President Lisa Lange. “This ad is a must-see for any player who wants to win over a hot woman with a social conscience.”

The new Web feature, which launches in time for the Super Bowl in order to capture viewers who hop onto social media between touchdowns, points out that vegan meals are better for your health, the environment, and even your sex life than meaty meals are, and it includes an interactive Twitter element that allows visitors to share tongue-in-cheek observations about “that guy” with their followers.

For more information, please visit PETA.org or click here.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind