Fast-Growing Demand for Vegan Foods Prompts Variety of Delicious New Products
For Immediate Release:
December 19, 2014
David Perle 202-483-7382
Moss Landing, Calif. – Maker of plant-based meals Sweet Earth Natural Foods is well known for its delicious lines of hearty seitan, veggie burgers, and more—but its Big Sur Breakfast Burrito, which is new this year, has already attracted such a fan base that it’s garnered the Moss Landing company an award from peta2, PETA’s youth division, in the ninth annual Libby Awards. “Libby” is for “liberation”—as in animal liberation—and Sweet Earth is taking home the Libby for Best New Vegan Food Item.
Visitors to peta2.com cast their votes to help peta2 decide whom it would choose as Libby Award winners. They also entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
“Sweet Earth’s Big Sur Breakfast Burrito makes it easier than ever for young people to enjoy a hearty breakfast that’s as delicious as it is kind to animals,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s winners and nominees deserve a round of applause because they’re inspiring young people across the country to get active for animals at the grocery store, at the mall, and at home.”
Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Cosmetics Product, and Best Vegan-Friendly Chain. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.