Fast-Growing Demand for Vegan Foods Prompts Delicious Variety of New Products
For Immediate Release:
December 19, 2014
David Perle 202-483-7382
Purchase, N.Y. – Frito-Lay brand Chester’s is well known for its range of flavored popcorns, puffcorns, and fries—but did you know that its Butter Flavored Puffcorn is dairy-free? The snack has won fans among vegan teens across the country, and now it has landed the Purchase-based brand an award from peta2, PETA’s youth division, in the ninth annual Libby Awards. “Libby” is for “liberation”—as in animal liberation—and Chester’s is taking home the Libby for Best Accidentally Vegan Snack.
This year’s winners were chosen with help from visitors to peta2.com who cast votes to help peta2 decide whom it would choose as Libby Award winners. They also entered for a chance to win a giant Libby prize pack filled with goodies from last year’s winners, including a cookbook, personal-care products, and vegan treats.
“Chester’s dairy-free, butter-flavored puffcorn makes it easier than ever for young people to enjoy a snack that’s as delicious as it is kind to animals,” says PETA Director of Youth Outreach and Campaigns Marta Holmberg. “All of peta2’s winners and nominees deserve a round of applause because they’re inspiring young people across the country to get active for animals at the mall, at the grocery store, and at home.”
Other Libby Award categories include Best Use of Internet Stardom for Animals, Best Vegan Cosmetics Product, and Best New Vegan Food Item. Winners were chosen by peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based on several factors, including vote count. See the full contest details here.