‘Support U.S. Soy Farmers: Go Vegan,’ Says New PETA Billboard

New Ad Aims to Save American Farmers From Potential Chinese Trade War

For Immediate Release:
April 19, 2018

Megan Wiltsie 202-483-7382

Minneapolis – The threat of a trade war with China is looming—and it could bring tariffs on soy exports to China, which currently receives one-quarter of all the soybeans grown in the United States. That’s why, just in time for National Soy Foods Month, PETA plans to run a billboard in Minneapolis—the biggest city in Minnesota, which is the third-highest soy-producing state in the country—that proclaims, “America’s Soybean Farmers Want You … to Go Vegan! Tofu: Born in China but Raised in the U.S.A.”

“PETA’s billboard calls on Americans to save our soy farmers by going vegan,” says PETA Executive Vice President Tracy Reiman. “In the face of a potential trade war, it’s our civic duty to choose healthy, delicious, and downright patriotic dishes such as hearty veggie burgers and hotdogs, soy chicken wings, tofu and veggie kebabs, and more.”

Unlike meat, eggs, and dairy “products,” soy is packed with high-quality protein and is cholesterol-free. The consumption of animal-derived foods has been linked to an increased risk of suffering from high cholesterol, obesity, diabetes, prostate cancer, and hormonal imbalances. It also causes immense animal suffering: In today’s meat and dairy industries, cows are forcibly separated from their beloved calves, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and fish are cut open while they’re still alive.

PETA—whose motto reads, in part, that “animals are not ours to eat”—plans to run the ad next in the top soy-producing states of Illinois, Iowa, and Nebraska.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind