Sundance Catalog Bans Mohair After Hearing From PETA

Retailer Nabs Vegan Chocolates in Thanks for Compassionate Move

For Immediate Release:
July 2, 2019

Moira Colley 202-483-7382

Salt Lake City – Following a PETA video exposé of the mohair industry in South Africa—the source of more than half the world’s mohair—Sundance Catalog has made the decision not to sell the cruelly obtained fiber.

PETA’s eyewitness exposé revealed that shearers—who are paid by volume, not by the hour—worked quickly and carelessly, leaving angora goats with gaping wounds. Workers then roughly stitched them up without giving the animals any pain relief. Unwanted goats died in agonizing ways: One worker slowly cut their throats with a dull knife while they were fully conscious and then broke their necks, hacking one animal’s head right off. At a slaughterhouse, these gentle animals were electrically shocked, hung upside down, and slashed across the throat.

“Behind every mohair sweater is a terrified goat who was pinned to the floor and violently shorn,” says PETA Senior Director of Corporate Affairs Anne Brainard. “PETA is calling on all retailers to follow Sundance’s compassionate lead and ban mohair.”

Sundance, which was founded by actor Robert Redford, will receive a box of vegan chocolates. The company previously decided not to sell angora wool after discussions with PETA and now joins nearly 350 brands—including Banana Republic, Brooks Brothers, Diane von Furstenberg, Gap, H&M, Helmut Lang, Lacoste,, Topshop, and Zara—that have banned mohair.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind