Students to Roast Starbucks Over Vegan Milk Upcharge

For Immediate Release:
June 24, 2021

Nicole Meyer 202-483-7382

Boulder, Colo. – Because Starbucks agrees that animal-friendly vegan milks are better for the planet but still charges extra for them, University of Colorado–Boulder students who are part of Students Opposing Speciesism (SOS) will occupy a Starbucks store on Saturday. SOS is a PETA-backed, youth-led revolt against the archaic notion that all other animals are inferior to humans and can be exploited at will.

When:    Saturday, June 26, 1–3 p.m.

Where:    Starbucks, 1352 College Ave., Boulder

“From cruelty to cows to methane emissions and deforestation, dairy is hard to swallow—and so is Starbucks’ vegan upcharge,” says PETA SOS Director Rachelle Owen. “Young people won’t stand by and let Starbucks milk customers who care about animals and the planet.”

Dairy farms are part of animal agriculture—the leading cause of water pollution, ocean dead zones, species extinction, and habitat destruction. By some estimates, the industry also generates more greenhouse-gas emissions than the entire world’s transportation sector.

Each person who goes vegan dramatically lowers their carbon footprint and saves the lives of nearly 200 animals every year. Cows in the dairy industry are forcibly impregnated—workers insert an arm into the animals’ rectum and a metal rod into their vagina. They’re sent to slaughter when their bodies wear out.

PETA’s motto reads, in part, that “animals are not ours to eat or abuse in any other way.” For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind