Steakhouse Evicts PETA’s Pro-Turkey Billboard

Moaning Restaurant's Demands Won't Keep 'ThanksVegan' out of Canada: Nationwide Ad Blitz Ahead

For Immediate Release:
October 1, 2020

Contact:
Brooke Rossi 202-483-7382

Red Deer, Alta. – With Thanksgiving just around the corner, PETA placed a billboard near the Walmart store on Gaetz Avenue as part of its new ThanksVegan campaign—but the ad company is moving the nongraphic billboard after a complaint by the nearby MR MIKES SteakhouseCasual.

PETA’s ThanksVegan campaign aims to give everyone the resources that they need to celebrate the holiday with a healthy and humane vegan feast, and other similar billboards are already up in Edmonton, Lloydminster, and Lethbridge—without any complaints so far. Across Canada, Sobeys, Safeway, and other grocery stores are teaming up with PETA to showcase their ready-to-roast vegan turkeys and other animal-free offerings for the growing population of Canadians who are choosing vegan meals for the holiday and every day.

“Steakhouse owners may not want to face the facts, but when it comes to feeling pain and fear, loving their families, and valuing their own lives, turkeys are no different from human beings—and more and more people are recognizing that,” says PETA President Ingrid Newkirk. “PETA hopes everyone will celebrate ThanksVegan this year with a delicious meal that keeps gentle birds off the table.”

Turkeys are caring parents and spirited explorers who can live up to 10 years, but those raised for food are normally slaughtered when they’re between 12 and 26 weeks old—and millions are killed each year for Thanksgiving alone. The young birds are hung by their feet from metal shackles and dragged through an electrified bath, and they’re often still conscious when their throats are slit and they’re dumped into scalding-hot defeathering tanks.

PETA’s billboard is located at 6701 Gaetz Ave.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—offers a ThanksVegan recipe guide here. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind