Starbucks CEO to Face Home Protest Over Soy Milk Surcharge

PETA Protesters Will Hand-Deliver Milk Missive to Kevin Johnson's Front Door

For Immediate Release:
January 10, 2020

Brooke Rossi 202-483-7382

Medina, Wash. – Although dairy is environmentally devastating and cruel to cows who lose their calves to the industry, Starbucks charges 80 cents extra for dairy-free milk––so tomorrow, chanting PETA supporters will head to the steps of Starbucks CEO Kevin Johnson’s mansion. Johnson, who stands to receive a potential $50 million bonus, will be greeted with signs proclaiming, “Starbucks Puts Profit Over Planet. Dump Dairy,” and the protesters will also deliver a letter from PETA President Ingrid Newkirk urging him to stop profiting by penalizing people for caring about their health, cows’ lives, and the climate crisis.

When:    Saturday, January 11, 10 a.m.

Where:    At the intersection of E. Overlake Drive and N.E. Second Place, Medina

“It’s nuts to charge extra for nut milks while dairy is cruel to cows, indigestible to many humans, and the cause of most of the methane emissions that are linked to catastrophic climate change,” says PETA Executive Vice President Tracy Reiman. “PETA will bring this issue home for Johnson until he does something about it.”

According to the United Nations, animal agriculture—which includes the dairy industry—is responsible for nearly a fifth of human-induced greenhouse-gas emissions and a global shift to vegan eating is vital if we are to combat the worst effects of climate change. Greenhouse gases are released at nearly every stage of milk production—and the dairy industry doesn’t just poison the atmosphere. Manure from dairy farms contaminates groundwater, rivers, and streams and creates dead zones in the oceans where no life can survive.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind