Slaughterhouse Reopening Prompts Drive-By PETA Protest

'COVID Cow' Will Join Caravan of Protesters Urging JBS USA to Close—or Sell Vegan Beef

For Immediate Release:
May 6, 2020

Nicole Meyer 202-483-7382

Greeley, Colo. – Even after more than 240 cases of COVID-19 among workers forced its Greeley slaughterhouse to close, JBS USA has reopened the facility (without testing all its workers)—so on Thursday, a caravan of honking cars led by PETA’s “COVID Cow” will circle the slaughterhouse to push JBS to shut down for good or reopen as a producer of only vegan beef.

When:    Thursday, May 7, 12 noon

Where:    Outside the slaughterhouse, 800 N. Eighth Ave. (at the intersection with H Street), Greeley

“Filthy, blood- and offal-soaked slaughterhouses are breeding grounds for deadly diseases that can jump from animals to humans—and they’re the least safe workplaces in the world,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on JBS to get ahead of the consumer curve and reinvent itself as a producer of safe and 100% humane vegan meat.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that deadly outbreaks of mad cow disease, swine flu, avian flu, SARS, HIV, hoof-and-mouth disease, and other zoonotic diseases have stemmed from capturing or farming animals for food. The novel coronavirus originated in a Chinese “wet market,” where live and dead animals are sold for human consumption.

PETA opposes speciesism, which is a human-supremacist worldview. For more information, please visit

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind