‘Skinned’ PETA Founder Appears on New Ad Near Art Museum

Women's Art Initiative Prompts Campaign Pointing Out That From Humans to Hens, All Females Are 'Sisters Under the Skin'

For Immediate Release:
March 5, 2020

Nicole Meyer 202-483-7382

Baltimore – In honor of Women’s History Month and just in time for International Women’s Day (March 8), PETA is running a new billboard that shows PETA founder and President Ingrid Newkirk lying “skinned” alongside a hen, a pig, a mouse, and a dog. The ad urges, “Women, Go Vegan!” and is located just a few minutes away from the Baltimore Museum of Art, which is only acquiring art made by female-identifying artists this year.

“From humans to hens, we’re all made of flesh and blood, feel pain and fear, desire freedom, love our families, have unique personalities, and value our lives,” says PETA President Ingrid Newkirk. “PETA’s billboard encourages women to help our ‘sisters under the skin’ by going vegan.”

The billboard is part of PETA’s national campaign against speciesism: the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s acceptable to exploit them.

Female animals endure some of the worst abuse. For example, cows in the dairy industry are artificially inseminated (raped when a person inserts an arm into the rectum and a metal rod into the vagina) and kept almost constantly pregnant, and their beloved calves are torn away from them within a day of birth. In the egg industry, hens are confined to a space no bigger than an iPad, parts of their beaks are sliced off, and they’re shipped to slaughter once their bodies wear out. And in the meat industry, mother pigs spend their entire adult lives confined to cramped metal crates—and a recent PETA exposé of a pig farm revealed that piglets slowly die just out of reach of their distraught mothers.

The billboard is located on W. 28th Street, north of the intersection with Sisson Street. In addition to being just minutes away from the Baltimore Museum of Art, the ad is located near several meat-serving restaurants.

PETA’s motto reads, in part, that “animals are not ours to eat.” For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind