‘Sisters Under the Skin’ Ad Urges Aloha for All Females

For Immediate Release:
April 12, 2021

Brooke Rossi 202-483-7382

Honolulu Hawaii is ranked the top state in the nation for women’s equality and was the first to ratify the Equal Rights Amendment, so PETA has posted a giant ad on the side of the Sack N Save store in Stadium Marketplace encouraging women to stand in solidarity with their sisters of other species who face exploitation and abuse.

“From humans to hens, all of us are made of flesh and blood, feel pain and fear, desire freedom, love our families, have unique personalities, and value our lives,” says PETA President Ingrid Newkirk, who appears in the ad. “PETA’s billboard encourages women to help our ‘sisters under the skin’ by going vegan.”

The billboard is part of PETA’s campaign against speciesism: the old belief that despite their extraordinary talents, abilities, and intelligence, all other animal species are inferior to our own and that it’s acceptable to exploit them.

Female animals endure some of the worst abuse. For example, cows in the dairy industry are artificially inseminated (raped when a person inserts an arm into the rectum and a metal rod into the vagina) and kept almost constantly pregnant, and their beloved calves are torn away from them within a day of birth. In the egg industry, hens are confined to a space no bigger than an iPad, parts of their beaks are cut off, and they’re shipped to slaughter once their bodies wear out. And in the meat industry, mother pigs spend their entire adult lives confined to cramped metal crates—and a PETA exposé of a pig farm revealed that piglets slowly die just out of reach of their distraught mothers.

The billboard is located at 4561 Salt Lake Blvd.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind